Last week I had the amazing experience of joining a team of top creatives on the ILEA (International Live Events Association) panel on creativity. I shared ideas and the stage with the wonderful minds of Mark Maher, Melissa Noakes, Radim Malinic, Sanj Saturi and we were hosted by the brilliant Robert Dunsmore.
Meslissa is an experiential industry consultant who was responsible for leading Sony's global experiential strategy in smartphones. Radio Malinic is a branding expert working under Brand Nu and author of “The Book of Ideas”. Mark Maher is director of the excellent Boulevard catering team. Sanj Surati is an award winning digital designer and producer, who notably delivered the groundbreaking 2Pac hologram at Coachelle in 2012.
The aim of the session was to enable people in the audience to come up with their own creative ideas by seeing the process of how the panel worked when responding to questions from Robert relating to event briefs.
Roberts questions to myself were on how I would respond to a brief to demonstrate “Cities of the Future” and he was interested in how I would project the feeling of a future city rather than a literal interpretation of one. I spoke about my artistic process for creating work which is emotive or evocative as well as applying conceptual ideas to event production.
When responding to the questions I drew on creative processes which I developed is via training in various performing art forms and some years of creating shows and experiences. The training which most informed this thinking was when I was privileged to attend the amazing visual/physical theatre institution LISPA. For 6 months every single day the course required us to make art out of the moving body, creating what LISPA calls "The Poetic Body". As all creative skills are easily transferrable, after leaving LISPA I put these methods to use when making environments and experiences which lead to the approach which I now have.
Images courtesy of Darren Bandoo Photography