Under production company Paradise Hotel I designed and produced a unique immersive event for Bristol Museum for 400 guests. The brief was as follows:
“To tie in with the Wildlife Photographer of the Year exhibition… to create a unique, high-quality event that utilises the building in new ways… a Valentine's event themed around the natural world”
Marrying the Wildlife Photographer of the Year Exhibition with the Valentine’s theme was initially challenging. Inspired by the Oscar Wilde poem of the same name, I created the “Nightingale & The Rose” theme which brought together the two elements cohesively whilst maintaining a cultural quality and evoking a sense of poetry and romance.
As a seemingly “old” institution, the museum wished to use the event and associated marketing campaign as an opportunity to be seen as young and exciting institution and welcome guests who did not normally visit by day. In addition to creating an engaging experience I aimed to bring kudos by linking the museum to lifestyle trends and the world of fashion.
Natural History Store Tours
Through spending time with the Museum’s natural history team I learned of a fascinating hidden store underneath the museum which housed 16000 specimens of taxidermy and insects which could only be accessed via an ancient open lift. Understanding the current trend for hidden and unusual spaces I encouraged the museum to open up the stores as part of the event. They agreed with the idea and this element of the event was hugely successful in the live event itself and in interest it gathered in the associated marketing campaign.
Alongside the live event, I provided consultancy and created content for the associated marketing campaign. This included the direction of a publicity shoot within the museum's halls and underground stores with couture styling from Mishi May. This resulted in some beautiful imagery which secured the front page of local glossies as well as coverage on Vogue Italia, firmly linking the Museum with the world of fashion.
Images by Ed Stone, Paul Lippiatt and Oxanna Mazur
Model in Vogue shot Laura Eve Thayer